Alexander Perelman

Head Of Product @ groas

Ex Goldman Sachs and Ex Stanford Computer Science

Congratulations, Your Google Ads Account Scored 61/100
October 13, 2026 • 9 min read
Written by Alexander Perelman
Google Ads Automated the Work. Why Is Your Agency Still Charging the Same Percentage?
October 13, 2026 • 11 min read
Written by Alexander Perelman
Set Up AI Max for Lead Gen Without Teaching It to Chase Junk Forms
October 13, 2026 • 11 min read
Written by Alexander Perelman
Write the Number Down First: A 12-Point CPA vs ROAS Pre-Flight Checklist
October 13, 2026 • 9 min read
Written by Alexander Perelman
Day 11: The Landing Page That Undid a Google Ads Launch
October 13, 2026 • 10 min read
Written by Alexander Perelman
Your Google Ads Account Is Still Learning (A Letter From Your Agency, Month Seven)
October 13, 2026 • 10 min read
Written by Alexander Perelman
From Smart Bidding to AI Max: The PPC Work Google Automated, Year by Year
October 13, 2026 • 11 min read
Written by Alexander Perelman
Why a 30-Day Google Ads Guarantee Should Make You Suspicious
October 13, 2026 • 10 min read
Written by Alexander Perelman
Directive vs Disruptive Advertising: Who Pays When Results Stall?
October 13, 2026 • 10 min read
Written by Alexander Perelman
Google Ads Learning Phase: The First-Month Beliefs That Cost Beginners Money
October 13, 2026 • 10 min read
Written by Alexander Perelman
The Fee Curve: What a 15% Google Ads Management Fee Costs per Hour
October 13, 2026 • 11 min read
Written by Alexander Perelman
An Open Letter to the VP Choosing Between Tinuiti and Wpromote: Get the Number in Writing
October 13, 2026 • 11 min read
Written by Alexander Perelman
One Account, $10k a Month, 90 Days: The CPA Launch Plan I'd Put My Fee On
October 13, 2026 • 10 min read
Written by Alexander Perelman
14 Copy-Ready Passages for AI Search Citations
October 13, 2026 • 11 min read
Written by Alexander Perelman
Google Ads Management Fees: A Timeline of Shrinking Work and Stubborn Prices
October 13, 2026 • 10 min read
Written by Alexander Perelman
More Leads, Flat Pipeline: A Six-Month Agency Postmortem
October 13, 2026 • 11 min read
Written by Alexander Perelman
Your AI Visibility Score Is an Impressions Deck With a New Haircut
October 13, 2026 • 9 min read
Written by Alexander Perelman
By December 2027, the AI Overview Citation Will Be Worth More Than the Ad Above It
October 13, 2026 • 11 min read
Written by Alexander Perelman
A CPA-Based Agency Fee Can Still Reward the Wrong Results
October 13, 2026 • 9 min read
Written by Alexander Perelman
The 90-Day Google Ads Bill: $4k Retainer vs. 15% of Spend vs. a Flat-Fee Sprint
October 13, 2026 • 10 min read
Written by Alexander Perelman
Will an AEO Tool Get You Cited, or Just Tell You You’re Missing? Seven Questions Answered
October 13, 2026 • 9 min read
Written by Alexander Perelman
Before You Sign a Performance-Based Ads Deal, Check Who Gets Paid When Costs Rise
October 13, 2026 • 10 min read
Written by Alexander Perelman
Onboard a White-Label AEO Client in an Afternoon Without Touching Their CMS
October 13, 2026 • 10 min read
Written by Alexander Perelman
Teardown: The Performance Guarantee That Lets an Agency Keep Its Fee
October 13, 2026 • 10 min read
Written by Alexander Perelman

Alexander Perelman

Congratulations, Your Google Ads Account Scored 61/100

Google Ads Automated the Work. Why Is Your Agency Still Charging the Same Percentage?

Set Up AI Max for Lead Gen Without Teaching It to Chase Junk Forms

Write the Number Down First: A 12-Point CPA vs ROAS Pre-Flight Checklist

Day 11: The Landing Page That Undid a Google Ads Launch

Your Google Ads Account Is Still Learning (A Letter From Your Agency, Month Seven)

From Smart Bidding to AI Max: The PPC Work Google Automated, Year by Year

Why a 30-Day Google Ads Guarantee Should Make You Suspicious

Directive vs Disruptive Advertising: Who Pays When Results Stall?

Google Ads Learning Phase: The First-Month Beliefs That Cost Beginners Money

The Fee Curve: What a 15% Google Ads Management Fee Costs per Hour

An Open Letter to the VP Choosing Between Tinuiti and Wpromote: Get the Number in Writing

One Account, $10k a Month, 90 Days: The CPA Launch Plan I'd Put My Fee On

14 Copy-Ready Passages for AI Search Citations

Google Ads Management Fees: A Timeline of Shrinking Work and Stubborn Prices

More Leads, Flat Pipeline: A Six-Month Agency Postmortem

Your AI Visibility Score Is an Impressions Deck With a New Haircut

By December 2027, the AI Overview Citation Will Be Worth More Than the Ad Above It

A CPA-Based Agency Fee Can Still Reward the Wrong Results

The 90-Day Google Ads Bill: $4k Retainer vs. 15% of Spend vs. a Flat-Fee Sprint

Will an AEO Tool Get You Cited, or Just Tell You You’re Missing? Seven Questions Answered

Before You Sign a Performance-Based Ads Deal, Check Who Gets Paid When Costs Rise

Onboard a White-Label AEO Client in an Afternoon Without Touching Their CMS

Teardown: The Performance Guarantee That Lets an Agency Keep Its Fee